The Key to Marketing: The Marketing Plan

Running a successful business is not like a field of dreams; you can build it but they might not come. Marketing is all about leting people know about the product or service you offer, and persuading them to buy or use it. And for effective marketing you have to let people know about your product or service repeatedly.

To do this, you're going to have to come up with both a marketing strategy and a marketing plan.

What's the difference between a marketing strategy and a marketing plan?

The marketing strategy is shaped by your overall business goals. It includes a definition of your business, a description of your products or services, a profile of your target users or clients, and defines your company's role in relationship to the competition. The marketing strategy is essentially a document that you use to judge the appropriateness and effectiveness of your specific marketing plans. The CCH Business Owner's Guidebook has an excellent explanation and checklist that you can use to work through your marketing strategy.

To put it another way, your marketing strategy is a summary of your company's products and position in relation to the competition; your sales and marketing plans are the specific actions you're going to undertake to achieve the goals of your marketing strategy.

The marketing plan, then, can be thought of as the practical application of your marketing strategy. If you look at my article, "Writing The Marketing Plan", you'll see that the marketing plan includes details about your business' unique selling proposition, pricing strategy, the sales and distribution plan and your plans for advertising and promotions.

Writing a Business Plan

When you are writing a business plan, the Marketing and Sales Strategies section is an important part of your formal business plan. This part of writing a business plan essentially involves developing a marketing and sales strategy for your business.

What to Include in the Marketing & Sales Strategies Section

When you are writing a business plan, the Marketing and Sales Strategies section should include:

  • How you will promote your business
  • How you will get your product or service to your customers
  • The costs to promote and distribute you products or services
  • How you will measure the effectiveness of the methods you plan to use.

Writing a Marketing Plan

Once you've completed the Market Analysis section of your business plan, you'll know more about your customers, your competition and your company. That information should make writing the Sales and Marketing Strategy section of your business plan all the easier.

Depending on how detailed your marketing plan is, you may include the marketing plan in its entirety while you are writing this section of your business plan or you may just want to include highlights of your marketing plan.

If you are writing a business plan and only including highlights of your marketing plan, you'll want to make sure that the marketing plan is complete in case an investor requests the entire document. If your marketing plan is not overly long, you may also want to include it in the Appendix when you're writing your business plan.

Why this is an Important Step in Writing a Business Plan

Those who are considering lending your small business money or investing will want to know how you intend to reach your target market and attain the market share you feel you can attain, which you've already discussed in the Market Analysis section of your business plan. Your marketing plan will help them understand that.

Essentially your marketing plan needs to discuss your marketing mix - how the 5 P's of marketing will be implemented in your small business and what roles each will play.

The 5 P's of Marketing

Strategic Internet Marketing

Finding the Right Internet Marketing Mix

How much of your marketing strategy should be handled online, which Internet marketing elements you use, and the importance you should give to your website, depends on the nature of your business, your budget, and, to some extent, your personal traits. All of these considerations are part of strategic Internet marketing decisions that help develop Internet marketing strategies for a business.

Using Offline Elements with Internet Marketing Strategies

Unless you transact business only online, for example if you are an eBay reseller, you will probably want to include some traditional offline marketing elements in your overall marketing strategy in addition to the elements in your Internet strategy in your marketing mix. Even those who conduct business only online might consider placing traditional ads in newspapers or magazines to bring prospects to their website to transact business online. Perfect examples of including offline elements as part of Internet marketing strategies are Expedia, Travelocity and Monster.com. While they are online businesses, they invest heavily in traditional advertising, including radio and TV advertising, to draw traffic to their sites where the actual business is conducted.

Develop Internet Marketing Strategies You Like

If you have a personal distaste for "spam", which most of us do, you may not want to include email marketing in your strategic Internet marketing plan. However, email marketing doesn't have to mean just sending out unsolicited messages to every email address you can gather. If you include a visitor registration form on your website, for example, or if you exhibit at trade shows, you have the vehicles needed to collect email addresses of interested prospects. You might consider creating a newsletter and sending it to these prospects on a regular basis as part of your strategic Internet marketing plan. Or, you might just set up a schedule where you periodically send an email to your interested prospects to see how they're doing, if you can be of assistance to them, or if their needs have changed since you last talked. So even if you don't incorporate email marketing into your Internet marketing strategy, per se, you are still using email as a tool to promote your business.

Your Budget and Your Internet Marketing Strategy

Of course, your budget will also determine the components you use in any of the Internet marketing strategies you might develop. A website will require you to choose a domain name and register it and to purchase web hosting services for your website. Both items are deeply discounted, in fact I recently saw an offer for domain name registration for only $1.99 per year - provided you also purchase other services, like hosting, which is now also available for less than $10 per month.

Internet Marketing Strategy: What Can it Do for You?

Having a Internet marketing strategy gives you a measurable and definitive way to target your market and position your business so that those looking for what you have to offer are finding you easily. This is only the first level of the sales process, but it is vital to the success of your online business, but remember traffic marketing is not sales.

Traffic can be increased by search engine optimization, using pay per clicks, or marketing your site in advertising campaigns. After completing the marketing step which brings the traffic you must then turn your attention to selling to your visitor once they get there.

How are you approaching those prospective clients and customers that are visiting your site? Are you persuading them to take the action that you want them to take? Have you defined what it is that you want them to do? Perhaps you want them to...

Buy a product? Request more information? Subscribe to your newsletter or request a free report?

There are proven methods and tactics that you can use online to increase your conversion rate and get that prospect to become a customer or client. If you haven't taken time to plan your Internet Marketing Strategy you have made a costly mistake that could be draining to your business and costing you customers.

Consider this "What is the annual worth of one customer to you?" Is it $25, $250, or perhaps $2500? If having an Internet Marketing Strategy would help you cultivate and convert just 1 new customer each week would planning that strategy be worth it to you?

Internet Marketing Strategies

Developing a successful internet marketing strategy is an essential part of your online success. In order to succeed, you must develop and implement a strategic plan that includes all of the following:

• A great product
• A web site specifically designed to sell
• A killer marketing strategy

Each step plays an important role in your overall strategy and must be developed to its fullest potential. If even one step fails, your chances of success will be minimal.

Developing Your Product

Your first step will be to develop a great product. You're probably thinking that's easier said than done, but it's really not. The absolute best product is one that you can develop yourself and deliver over the Internet. With today's technology, there is absolutely no reason why you can't create your own product. The knowledge you have within your own mind is extremely valuable. Everybody is good at something, has a special talent or some specialized knowledge. Use this knowledge to create a product.

The key to developing a great product is exclusiveness. Your product should be unique and not be in competition with hundreds of other similar products. You must give your potential customers exactly what they want. Develop a high-quality product that fills a void to increase your chance of success.

Another consideration of great importance is your target market. Keep in mind, the Internet is a global marketplace. Develop a product with a large geographic target and a wide appeal. A great product will fulfill a need or desire and provide instant gratification.

Here are a few of the top sellers:

• Software
• Information
• Private sites
• Internet services

Before you develop your product, do some research -- find out exactly what people want and develop your product accordingly.

The most important consideration when developing your product is quality. Your product should not only deliver what you promise, but should go above and beyond the expected and overdeliver. Your customers satisfaction is of the utmost importance.

Developing Your Web Site

Top 10 Internet Marketing Strategies

Internet marketing can attract more people to your website, increase customers for your business, and enhance branding of your company and products. If you are just beginning your online marketing strategy the top 10 list below will get you started on a plan that has worked for many.

  1. Start with a web promotion plan and an effective web design and development strategy.

  2. Get ranked at the top in major search engines, and practice good Search Optimization Techniques.

  3. Learn to use Email Marketing Effectively.

  4. Dominate your marketing niche with affiliate, reseller, and associate programs.

  5. Request an analysis from an Internet marketing coach or Internet marketing consultant.

  6. Build a responsive opt-in email list.

  7. Publish articles or get listed in news stories.

  8. Write and publish online press releases.

  9. Facilitate and run contests and giveaways via your web site.

  10. Blog and interact with your visitors.

By following the above tips you'll be on your way to creating a concrete internet marketing strategy that could boost your business substantially.

Related Articles

http://www.marketingtitan.com/domain_names

Domain Names

At first glance, you probably think picking domain names is the easiest step involved in starting a site. In truth, domain names are critical in determining whether you will succeed or fail.

Domain Names

You might find it strange that we have a section of articles on domain names. After all, don’t you just use your business name or think up something that is catchy? No! As with much of the web, domain names relate directly to your marketing, particularly if you pursue search engine optimization. We add articles on domain names frequently, so make sure to check back for new ones.

Internet Business

Internet Business

In this section of the site, we are going to investigate different types of Internet business, marketing approaches and so on. Every Internet business is different, so pay attention to the different approaches.

Internet Business

Internet business is a rather vague term when you really think about it. While practically every site is an Internet business, each is unique. In the “real world”, Toyota dealerships and florist shops are both businesses, but you certainly wouldn’t run them the same way. Well, at least not for lon

Online Marketing

Online Marketing

Can you apply real world marketing theories to online marketing? Sometimes, but be careful. Online marketing tends to be an entirely different game.

Online Marketing

I consider online marketing to be an extreme sport. You either do it well and walk around with a stupid grin on your face all day or you do it bad and weep in line at the grocery store. The following articles on online marketing should help you become a grinning fool.

Social Networking Sites

Social Networking Sites

The beauty of the internet is the rapid evolution that can occur. Social networking sites represent one such jump forward and present marketing opportunities.

Social Networking Sites

Social networking is so new that it is a somewhat dubious affair to write articles on it. As it develops in leaps and bounds, it evolves at the same rate. Nonetheless, the following articles provide the basics, which should remain the status quo for some time to come.

PPC Search Engines

PPC Search Engines

PPC search engines are an integral part of Internet marketing. You can use PPC search engines to generate immediate traffic and test the conversion ratios of your site.

PPC Search Engines

Google Search Engine Optimization

Google Search Engine Optimization

Google controls the vast majority of search traffic on the web. This means Google search engine optimization is critical to the success of your site.

Google Search Engine Optimization

Search Engine Optimization

Search Engine Optimization

Search engine optimization, also known as seo, is a critical element of any Internet business. Below you will find articles on search engine optimization that can help you get high rankings

Search Engine Optimization

Search Engine Marketing

Search Engine Marketing

Search engine marketing is the key to your online promotion efforts. Yes, there are other avenues of marketing, but search engine marketing is where you will succeed or fail.

Search Engine Marketing

Search engine marketing comes down to two areas, pay-per-click and search engine optimization. If you can master both of these areas, you are going to be so far ahead of the competition that it will not be funny. Well, at least for your competitors. Following you will find some general articles on the subject as well as specific articles on pay-per-click and search engine optimization.

Combined Offers in Internet Marketing

Combined Offers in Internet Marketing

While reading the Independent in noticed a really clever ad. It said “Book a room from £29 and get £25 off Virgin Wines.” Below in brackets it said “No we haven’t been on the Sherry. Book by 24th August.”

This is a combined ad from Virgin Wines and Travelodge and hotel chain, and works really well. If you like one of the products already you get to know the other product as well - if you go for the offer that is. Another thing they get right is to use humour with the Sherry part. Humour makes people like you, and if they like you there’s a better chance they’ll buy from you. Last but not least they use urgency with a deadline (”Book by 24th August”). The really important part is in the small print though, because the voucher you receive is only valid if you spend £64.99 or more. Clever, huh? Or maybe just sneaky, who knows. Another reason of the combined offer is to avoid people from ordering wine in bulk. You also have to pay for the hotel room after all. You task is now think how you can use this strategy in your business. Good luck.

What does Religion have in common with Viral Marketing?

What does Religion have in common with Viral Marketing?

Since I’m quite fascinated how effective viral internet marketing is I was pondering the other day how smart religion is using the same viral techniques. Think about it, religion has been around for millennia and keeps spawning new religions like Scientology. Why is that one might ask. The reason is simple, religion is very viral. It gets passed down from generation to generation. Parents teach their children about God, and these children will do the same to their children, and so on. When you are young its relatively easy to make you believe in religious concepts, especially if you are threaten with eternal hell if you don’t. So you have both the system in place to spread the believe plus a two-pronged motivation. Heaven if you believe, and hell if you don’t. If thats not a reason to believe in God then I don’t know what will. ;-) However some people seem to believe that the Internet and the easy access to information will have a negative impact on people believing in God unconditionally. You can browse YouTube you will be surprised how many atheist videos there are, also there are countless websites about atheism.

Internet Markting Basics

I’ve been interested in Internet Marketing every since I’ve bought Michael Cheney’s Adsense Videos. Ever since I’ve been reading a lot about it. However after a year or so I can’t help but notice that the so-called gurus keep repeating themselves. They mostly teach basics or so it seems to me at least. For instance I bought Michael Cheney’s 11 Days To List Profits recently and was a bit disappointed that there wasn’t much new to me, considering that the price tag is higher than his other products. Don’t get me wrong, Michael’s stuff is great if you are new to this field but if you are an advanced learner I wouldn’t buy it.

Granted I’ve been doing Internet stuff full time for the last 10 years but I kind of miss an internet marketer who dares to teach more advanced techniques. I suspect that most gurus don’t do that because this would undermine their position. I guess its like with those Kung Fu masters who teach their students the basics but keep some advanced knowledge to themselves. Thus over generations more and more knowledge about Kung Fu got lost - at least thats what I’ve been told. The alternative is that there isn’t really any “secret stuff” out there, that Internet Marketing is basically very simple. My guess is that the truth is somewhere in-between. And as long as you can make good money with teaching basics not much will change. Another problem is that many gurus don’t really have a sound technical background and thus don’t have a choice. In fact some gurus even boast that they’ve been failures before they’ve made it big in Internet Marketing, and thus basically saying if I can do it so can you. So I’m wondering if anybody can recommend a marketer who specialices on advanced techniques. I’m seriously considering to buy stuff from Randy Baustert who is a real programmer like me and who is doing now IM. He has also been very helpful to me in his forums and made a logo for me. Anyway thats just my 2 cents, let me know your thoughts in the comment section.

Internet Marketing; Newbie Tools

Internet Marketing; Newbie Tools

You decided to give internet marketing a try. You are still excited and raring to go. You are what we call a newbie. It's all right. I remember being a newbie, being filled with hope and excitement.

The hope and excitement can quickly fade when you realize it's a big and sometimes bad internet marketing world out there.

Never fear, I want you to keep your hope and enthusiasm forever. To reach that end I developed this lens to share tools every newbie needs to get started, in other words, you guessed it! Newbie Tools!!

Take a look around, and implement and use some of the tools mentioned and you will begin to see your internet marketing career take off. :) Good luck and I'd love to hear your success story, so bookmark this page and come back and share it in the Success Story book at the bottom of this lens.

Internet Marketing

Guide on Resale Rights for the Master Reseller

Imagine the situation. You just purchased resell rights to an awesome package of digital products that includes e-books, a set of PLR articles and a tool set for web masters. The sales page copy enthusiastically touted all the ways that resell rights products can be used to make income for you – from giving away free e-books on your own web site to selling the package to others. The buyers’ agreement says that you have digital resell rights. Can you put your own name on it and sell the package ...

How Article Marketing Can help You Gain Visibility

Your website can benefit from article marketing in a number of ways, but increased visibility is definitely one of its strongest leads. There are quite a number of article submission sites available online nowadays, and you can capitalize on this opportunity by submitting relevant and well-written articles. While SEO services offer a wide range of optimization tools, promoting your website through quality articles remains to be one of the most valuable and cost-effective of SEO strategies.


Six Article Marketing Mistakes You Must Avoid

Although more people discover the power of article marketing every day, many fail to learn some simple techniques to optimize their writing and maximize the effectiveness of their article marketing campaigns. The following paragraphs will reveal six critical mistakes that must be avoided if you want to reap the full fruits of your article writing efforts.


Simple Ways of Marketing Online

Internet marketers already know these strategies by heart. But there may be some who just entered the online business and marketing community who may not have tried some of the simple ways of marketing online.


How to Write Press Releases

3 Simple Steps to Profitable Press Releases Step #1 - Newsworthy Websites Generate Great Press A successful publicity campaign using a press release requires a good story. You need to come up with something original about your site that will be interesting to the general public and not just to people involved in your niche subject.


Internet Marketing - Intimate Marketing

In these days of vast Internet use, people generally have the intention to attach everything of their daily life to the Internet. So the concept of promotion and marketing are also get co-related with each other. Lets discuss a little about the Internet marketing.


Take a Sneak Peak at One of My Own Integration Marketing Projects

How simple is this really?Let me tell you how simple this process, really is. First of all. As you can tell by now. I am not a technology guru. In fact, I despise programming. But you see, none of that really matters. Here's why... you can hire someone to take care of the technical stuff for you. I know... I already hear somebody whining... but I don't have the money to hire somebody. Let me tell you. If your idea/product is good enough, coupled with the rest of ...


Article Marketing - Your Blueprint for Success

Article marketing is a critical part of any successful internet business plan. It is an amazingly effective way to get traffic-building backlinks and a reputation as a reliable source of knowledge. Remember that good businesses are built on sound fundamentals. Article marketing fundamentals are like the parts of a house; you must have a foundation, a frame, walls, and then, if you like, trim and decoration. Follow this blueprint and you will become a successful article marketer.


How to Write Your Own 5-7 Day Mini E-Course on Any Subject

It was once in style to claim that mailing lists no longer worked. The opposite seems to be true now: on every forum, marketers and business owners proclaim the power of using an opt-in form and a newsletter to make sales from follow-ups. I personally suggest this method, as it has been proven time and time again to produce higher conversion rates than attempts at direct sales.


How to Create Viral 7-20 Page Reports That Will Continually Suck In Money for You 24/7

Creating reports is not as hard as it seems to be. One thing you need to understand is that a report is nothing more than a compilation of thoughts on a particular topic. So, if you graduated from high school, you can put together a viral report with pages between 7 and 20 for a cheap fee. Some other big internet gurus have sold 15-paged reports for a whopping $150! Joe Vitale created a 10-page report within just 5 days without even creating a viral mechanism for it and sold it for $150 each; ...


How to Drive targeted Traffic to Your Website and Earn Lots of Cash in the Process. Part 6

To increase your traffic and profits using paid advertising methods, you need to know that while there are lots of methods, some hardly work. In this series, all we are looking at are tactics that will produce results. You will not get anything that does not work here. So, in this edition, we’ll be looking at three methods of paid advertising that keeps working:


How to Make More Money than Your Competition Using Reprint Rights Products they also sell. Part 4

In this last and final part of these series, you’ll learn how you can use simple tactics that I bet you may have thought of at a point in time. Know that all you learn from this last part is important. If you combine all the tactics we have looked at in the last three editions with this, you should have a money maker in your hands that you can use day in and day out to rake in funds for you. Before I go ahead, let me ask you: Do you have products that you bought which have resale rights, ...


How to Make More Money than Your Competition Using Reprint Rights Products they also sell. Part 3

As you have been following these series, I hope you have been learning a lot from them and putting them to good use. It would not only do you a lot of good, it will help you become better at what you do. At least you learned in the last edition that a little more adds value and pushes you head and shoulder above your competitions. Some of the principles you learn in these series are not just meant for marketing and selling. The can also be applied in your daily activities.


How to Make More Money than Your Competition Using Reprint Rights Products they also sell. Part 2

In the first edition of this three-part series, you learned part of what sets out successful reprint rights sellers from the every day marketer. Today, you’ll find out how you can incite your visitors to buy from you instead of from any other fellow offering the same products as you do.


How To Make More Money Than Your Competition Using Reprint Rights Products They Also Sell - Part 1

The internet is rife with providers of reprint rights; resell rights and private label rights packages. While this has been beneficial to lots of internet marketers and newbies, it has also resulted in the saturation of the market, proliferation of the same kinds of emails. For instance, you could have almost 10 different people sending you emails with the same subject lines and content for the same product but with different domain names and probably bonuses. Because of this, many reprint ...


Viral Marketing techniques: How to Rake in Huge Amounts of Cash Creating a Viral Mechanism. Part 2.

Creating a viral mechanism that will boost and increase your website’s popularity and conversion rates is as easy as 1, 2, 3. It all depends on you doing the right thing. When I mean easy, it does not mean you won’t work at all; you will have to do some work by yourself. But it is an easily predictable pattern of action.


Viral Marketing techniques: How to Rake in Huge Amounts of Cash Creating a Viral Mechanism. Part 1

Ever heard of the virus whether in man or on the computer? The most popular one we all know is the HIV virus which is a very potent virus that can wipe away a 6 ft 5” man in just 6 months if he isn’t using his drugs. While this seems to be pretty fast, imagine the Ebola virus. If one catches it, he’s dead in just one week; at the most two weeks and you know the thing about Ebola is that it’s incurable. Why does the virus have such ability to wipe away a whole populace within just a few ...


How to get Your Subscribers to Buy from You without Asking for Refunds.

It is a common thing among marketers that they always get requests for refunds. If you have been around for a while, you’ll know this happens frequently. It is a normal trend of the market. Usually, between 2-10% of people who buy your products will ask for a refund for the product they purchased from you. This is a common occurrence even among top marketers online.


Niche Marketing

I'm sure that you've heard the latest buzz word in the 'internet marketing' and 'work-at-home' blogs and forums. It's called "Niche Marketing".


Niches for New Marketers

A great many people succumb to the lure of internet marketing. They listen to all the guru's with their overflowing supply of ebooks that promise to make you rich, just by reading the $97 fountain of "secret" information. They all have the same basic sales pitch - "Give me $97 and I'll show you how you can become a millionaire by working less than 2 hours a week!"


Search Engine Marketing, is this for you?

Are you looking for new and exciting technology which will help you bring new consumers to your website? When it comes to attracting new consumers, there are only so many tactics that you can use. One tactic that is quickly gaining notoriety in the world of online advertising is search engine marketing.


Discover The Top 3 Simple Ways To Increase Sales!

Your products, be it digital or physical mean nothing to you if you can't get sales or generate profit out of them. Try your best not to tear out your hair if you've not made a sale at all or you get only a number of measly sales in a matter of months.


Four Steps to Better Business Leads from Search

So you got a click on your PPC ad. Now what do you do? The job of the B2B search marketer is only beginning when a prospect clicks. As MarketingSherpa points out, the decision to click is microscopically unimportant compared to all the things you are asking from a prospect after they've clicked: Stick around and read your copy, fill out a form, risk getting their privacy invaded, take a meeting, recommend your product, make a purchase, and so on.


Priceless search engine marketing tips

Adhering to the basic principles of any business strategy is the key for successfully implementing that for your business. Setting up a business and earning profit is no child’s play and one must take serious efforts to get things done in the proper perspective. The first thing that one needs to do for this is to understand the whole thing clearly. Search engine marketing is nothing but marketing about your goods and services in all major search engines to become popular on the web. Search ...


The 3 New Strategies for Marketing Viral Success

In the b.i. days (before the internet), the success of a mom and pop store depended, among other things, on the big boys of industry. Once they came to town and set up shop, there was no more mom and pop. They were driven out of business by the sheer volume of the mega companies' advertising and capital. Not a pretty site.


Prevent Duplicate Content with Article Checkers

With the rise of technology and Internet-dependence, duplication of content has indeed proliferated. Students have almost unlimited access to many online resources that they could easily print and claim as their own. Marketing campaigns that use duplicate content articles to optimize search engine results. Even blog authors may or may not be aware that some of their posts are actually duplicate content. Some people brush it off like it's not even a big deal -- until they get caught, that is.


5 Action Ideas to Get Free Internet Marketing Promotion Online to Boost Skyrocket Your Profits!

There are many free internet marketing promotion advertising online strategies on the internet. Some recommended internet marketing promotion advertising free online strategies are addressed in this article. You’ll discover the secrets of how to drive laser-targeted traffic & boost your profits online with internet marketing promotion advertising free online strategy here.


5 Action Ideas to Get Aggressive Internet Marketing Technique to Be an Outstanding!

There are many competitors out there for your business home internet marketing promotion. The aggressive internet marketing technique is an alternative way to become an outstanding among those competitors in your business home internet marketing promotion.


The Secrets of Keep Your Affiliates Motivated & Generated More Sales for You!

Now I am going to give you the secrets of how to boost skyrocket your sales & profits online through affiliate marketing entrepreneurs. You’ll discover how to treat your affiliate marketing entrepreneurs to increase your sales and profits online.


How You Can Sell Through Social Bookmarking

Social bookmarking is one marketing tool that helps you expose your web content to a lot of users, especially to those who are interested in the same topics or subjects that your site is offering. Social bookmarking allows your site to garner the much needed exposure, and at the same time, offer your online business the opportunity to rake in profit by directing enough potential traffic to your site. Selling through social bookmarking is not that difficult to do, but is definitely very ..

Viral Marketing Tricks

Viral Marketing sounds scary, doesn’t it? The first time I heard this term I thought someone should be visiting the doctor’s office. It never occurred to me that this had anything to do with the internet. When it finally did dawn on me that this was a promotional technique, I didn’t have a clue as to how powerful it could be.

I began my relationship with this odd sounding technique by installing greeting cards on my site. I know it sounds small, but greeting cards are actually one of the most powerful techniques of all. Why? Because everyone seems to want to send ecards to their friends, lovers and relatives. Each card contains a link back to your site, which tends to produce visitors.

My next exposure was something called “tell a friend”. This is a simple script, installed in less than an hour, which allows your visitors to, well, tell their friends about your site. This is an excellent way to get people to visit, as virtually everyone will do something that their friends recommend. I’ve found this does not produce an incredible amount of traffic, but considering only an hour was put into installation, it’s not bad.

Another viral marketing technique which I’ve tried is creating an email service. I signed up a couple of domains with BigMailBox.Com, which allows me to give away web-based mailboxes. For example, I own the domain renaissancefaire.Org. I could link this to BigMailBox.Com, and allow people to send messages to theirname@r... Since every single email that is send from this mailbox contains a link back to my site, it tends to produce some traffic.

Another common viral marketing technique is electronic books. In fact, this is now the big rage. Just create an ebook and give it away! Everyone will want to download it, pass it on to their friends and add it to their own websites for others to download. The truth is that a good ebook, like anything else, will indeed do exactly that. And, of course, a bad ebook will sit there and rot.

Another great viral marketing technique (but one I have not personally tried out myself) is creating a freeware program and giving it away on your web site. Of course links to your website are scattered throughout the program. This tends to produce quite a few visitors, assuming the program is any good.

The same kind of thing can be done with free CGI scripts. You offer the script without warranty on your site, freely given to anyone who wants it. Allow them to post it on their site for free download also. Before long, you could find yourself getting a steady stream of visitors looking for those scripts.

Another excellent viral marketing technique is to write articles and post them on the web, allowing other sites and ezines to post them as well. A small word of caution here: I know from experience this can produce phenomenal amounts of traffic very quickly so be prepared.

I’m sure you can think of dozens or even hundreds of other ways to get in on this bandwagon. I’ll tell you one thing that I’ve learned - the search engines are worthless in comparison to link exchanges and viral marketing. Also, I’ve found these techniques are much more fun and much less prone to the whims of some search engine company.

Author Information:
Richard Lowe Jr. is the webmaster of Internet Tips And Secrets. This website includes over 1,000 free articles to improve your internet profits, enjoyment and knowledge.
Web Site Address: http://www.internet-tips.net
Weekly newsletter: http://www.internet-tips.net/joinlist.htm

Claudia Arevalo-Lowe is the webmistress of Internet Tips And Secrets and Surviving Asthma. Visit her site at http://survivingasthma.com

Internet and Affiliate Marketing Tips and Tricks for the Beginner

Internet and Affiliate Marketing Tips and Tricks for the Beginner

It can be a daunting decision ~ deciding to become an internet marketer. Having some Internet marketing tips can make it a little bit easier.

I know you can find tons and tons of "tips" from the so called "gurus", but you'll have to pay for it. Probably to the tune of 27, 47 or 97 dollars. (what's up with the sevens anyway?)

You can get it all free here. My best internet marketing tips and tricks to help YOU become a successful internet marketer.

Learn How to Do Good Keyword Research

that would be my number one tip

Keyword research can seem so intimidating. But any ebook you read will tell you to do the research and then give you tons of info about what to do with the keywords you've found.

I remember as a beginner that used to make me sooo mad, because I didn't know how to do the research to get the keywords!! All those books never worked for me because I didn't have the building blocks.

Remembering how frustrating that used to be I have put together a very thorough, step by step tutorial on how to do profitable keyword research. Once you know how to find profitable keywords you can go back and reread and implement all the ebooks you've already bought.

Learn How to Squidoo

Photobucket

Internet Marketing Tips and Tricks

Does Your Opt In Box Convert?
I hope you all have an autoresponder and are using it to build your lists ~ you are right? Even for...
Announcing Niche In a Box at KeywordNicheFinders.com
Well this is a pretty exciting day for me. We heard from a lot of members learning internet marketin...
Starting a Blog to Support Your Niche Sites
Niche sites on wordpress are all the rage. They are easy to build, and can easily make you good mone...
March Madness Challenge Update
Just wanted to pop in and let you all know how the March Madness Challenge is going for me!
I have s...
March Madness Internet Marketing Style ~ Are You Game?
I'm not a basketball fan, but I couldn't help myself. The month of March is almost upon us. Which me...

Internet Marketing Tips and Tricks at Amazon

Guerilla Marketing on the Internet: The Definitive Guide from the Father of Guerilla Marketing

Amazon Price: $14.93 (as of 03/25/2009) Buy Now

Internet Marketing: With E-Commerce PowerWeb

Amazon Price: $63.27 (as of 03/25/2009) Buy Now

If you learned a little here, try these lenses

more great internet marketing information

Internet marketing tips and tricks Video

If you want to be a successful internet marketer I suggest . . .

You immediately go and join the 30 Day Challenge. You will find an amazing 30 day course teaching you everything you need to know to make your first 10 dollars online.

Once you know that, all you have to do is rinse and repeat!

ARTICLE

Prostate Pleasure Is A New Way Of Life By:-Paul Rodgers
The prostate is the man's other sexual organ, and there is a lot of pleasure, a lot of ecstasy, to be had with the prostate, and possibly more improved health. Prostate pleasure is a new way of life that is influencing men slowly and gradually.

Business Management and Presentation Skills By:-Yamen Shahin
This article teach you how to benefit in the management of the business using your presentation skills Before the presentation: Knowledge of the characteristics of the offeree the most important factors to the success of the presentation, they lead you to determine the style and language to be used, and will it be: Official or friendly

Tips On Finding And Training The Right Telemarketers By:-Mac H
Finding and retaining your leading sales staff is an important part of profitable B2B marketing programs One shouldn't plan on simply throwing people into the call center with expectations of good results

Basic Accounting Primer By:-Edward Singleton
Accounting is the system a company uses to measure its financial performance Some even call it a separate language you can use to communicate and understand all financial operations of any given business

Should You Rent Or Buy Your Business Premises? By:-Chris Johns
Of all the decisions you'll have to make as a business owner, there are few that will affect your business quite as deeply as the decision of whether to rent your business premises or buy them outright Your business premises, the location where you do business, is integral to the success of your company

Measures Of Productivity Categorized By Business By:-Sam Miller
Productivity varies from market to market and industry to industry Different industries may share similar productivity measures, but no two have the same set of measures all the way through

Factors That Affect Productivity Metric Determination By:-Sam Miller
Productivity Metrics are an important part of determining a company's productivity level Metrics are the units that are to be measured, they are what kilograms are to weighing and miles are to measuring length

Pros And Cons Of Aided Productivity Metrics Determination By:-Sam Miller
Productivity Metrics are an important determining factor for the success of a company A positive result from the measurement of the productivity metrics would mean that a company is doing well

Profitable Business By:-Daniel Gebura
When you need to make your online business more profitable, it can take skill, experience and knowledge to analyze, diagnose and improve particular parts of your campaign in order to improve the whole system Finding solution to solve problems that might affect the effectiveness of your business isn't an easy thing and require a lot of hard work

Why Your Small Business Needs An Accountant By:-Edward Singleton
Accounting is an important aspect of any business, regardless of the size of the business Keeping your accounting in proper order should be a top priority

The Dilemma Facing Productivity Measure By:-Sam Miller
Conducting productivity measurements are important for companies because it gives them a detailed view of how individuals or sectors in their company is fairing in relation to the revenue and profit reports However, there are several issues that face productivity measurement

Identifying The Right Type Of Productivity Benchmark For Your Company By:-Sam Miller
Productivity benchmarks are as diverse as any performance and productivity metrics The different benchmarks need to be customized to the goals of the company or organization that will be using them

Fact - Productivity Analysis Is Of Little Consequence In The Boardroom By:-Sam Miller
It seems irresponsible Shouldn't it be that companies are to be most concerned about their productivity levels

Different Types Of Economic Efficiency Measures By:-Sam Miller
Efficiency in jobs, production and in everyday activities is something that we all want We put in the word 'Efficient' in resumes to help persuade our employers that we are qualified for the position

The End Of Innovation? By:-Mark Vickers
Everyone knows that global innovation is increasing at a blistering pace, right Well, maybe it’s not, suggests Jonathan Huebner, author of the paper “A Possible Declining Trend for Worldwide Innovation

FIRST PREV ( Page 1 of 1 ) NEXT LAST


Most Recent Articles

Set Up Your Own Proxy Server

SEO services and how website entrepreneurs are using them to market their sites-00-59

Website Design Delhi has a major role to play-00-57

Website Design Delhi has a major role to play-00-55

Essential Questions to Ask Before You Purchase Property-00-54

Website Design Delhi by HK-00-53

Forex Trading- Step 1 Find A Forex Broker-00-52

Residual Income Is A Type Of Income That's Lasting

How To Stay Save With Air Filters

A Simple Guide On Best Air Filter

article

Essential Questions to Ask Before You Purchase Property-00-54 By:-Rakesh RaSEO
You’re considering purchasing property, which is great. Real estate crapper be a tremendous investment in your future. Even if the housing mart is down in the brief term, story indicates that it module yet rebound. When this happens, it crapper mean bounteous profits for those who got in at the correct time.

New Construction Booming in Greenville County SC and India-00-36 By:-Rakesh RaSEO
Many of my clients favour to shop newborn cerebration homes exclusively when searching for their newborn town SC Atlantic home. This is because they are hunting for the latest in kitchen designs and features, super master baths, media rooms, today's most popular paint colors, nonnegative all the another items associated with newborn homes today.

The Real Estate Realities of the Current Economic Climate-00-23 By:-pj prins
Every evening the television brings a bit more bad news. Every day the newspaper paints an even gloomier picture than the day before. Where will it end? What is going to happen along the way? Although none of us can predict the future, there are a few expectations.

Real Estate Property Macro-Marketing with Micro sites-00-22 By:-Rakesh RaSEO
You don't requirement a bounteous website in order to attain a bounteous impression online. Smaller, more focused websites, called microsites, are now the tools of choice for many companies in search of a new marketing angle, and they're working quite well. That's great news for real realty agents hunting to improve their online presence without starting from scratch. It's also good for direct audiences tired of combing finished huge sites in order to find the aggregation they want. Real realty agents who understand the principle of microsite development can attain huge marketing advancement on their own, or with the help of a web development company.

Chennai Real Estate India-00-18 By:-Rakesh RaSEO
India is zooming away in actual realty industry no lesser than any another part of the world. In fact Bharat actual realty is booming in all the direction – be it municipality actual estate, Hyderabad actual realty or Cochin actual estate, all the cities are skyrocketing when it comes to actual estate.

Bangalore Real Estate in India-00-6 By:-Susmita KaurSEO
Bangalore is generally identified as a place where IT dwells. With the outstanding culture and high-standard of living any embody would love to own a property in Bangalore. The protest has brought up new age jobs, sleek cars, and flamboyant chronicle style; this proves that metropolis has truly achieved the international scene.

Data Recovery Services Vs Data Recovery Software-00-2963 By:-Jake Ruston
If you experience a computer or server crash then you have likely lost data you want to get back. You have two options - data recovery services and data recovery software. Even though there are plenty of good data recovery software programs out there to choose from you should bypass them and work directly with a quality data recovery service provider.

Cochin Real Estate in India-00-2962 By:-Rakesh RaSEO
Cochin is otherwise constituted as Kochi; a beautiful city settled in the south west cost of India. This city is situated in the God’s Own country of Kerala, with exciting sceneries of Arabian Sea, palm trees and lovely boats.

Real Estate in Delhi India-00-2958 By:-Rakesh RaSEO
India is recognized as a land for all season. Everybody is amazed by the beauty and culture of India. Humanity, religious and races are nowhere better on this connector than India.

Buy and Sell Real Estate Agent Online-00-2949 By:-Susmita KaurSEO
After making the decision to buy or indeed delude a home, selecting a actual realty businessperson is the next bounteous step you module take.

Get on the Trolley to a Hot Neighborhood Houses-00-2947 By:-Susmita KaurSEO
When hunting to purchase a new home there are many factors and considerations that come into endeavor that'll define the correct home for you. One factor is of course, the community your home will be in. While whatever strength be hunting into already ingrained neighborhoods, where assets is sound and safe, others strength be hunting to equip in a community that in the daylong and short term could embellish a hot neighborhood.

Green Houses and Flats Gaining Momentum!-00-2944 By:-Susmita KaurSEO
It is getting more and more popular to go green, and some Americans are leading the way in their structure choices. One area recently reported that their belongings market was adynamic except for a bounteous rush on new shapely homes that came up for sale. They were powered by solar heating and were extremely forcefulness semiconscious to run.

If Realty Web Sites Get Personal, Take Advantage of It-00-2927 By:-Rakesh RaSEO
These days, probably the majority of grouping countenance to the internet prototypal when they are considering buying a new home. It's fun to search around on actual realty scheme sites looking at what's available. The more grasp buyers module undergo how to access the multiple organization service, but a aggregation module meet type "wherever actual estate" into a search engine and check out the top few sites. That's ground there's so such competition amongst realty companies to intend top ranking on search engines.

For Home Sale by Owner Pocket Guide-00-2923 By:-Rakesh RaSEO
These recommendations are the result of years of undergo helping people acquire and delude homes. In my topical real estate mart I provide a For Sale By Owner Help Kit to individuals that are selling their bag without the support of a realtor. My core continuance is to be helpful modify if there is null in it for me, perhaps especially if there is null in it for me.

Sell Your Home Quickly-00-2921 By:-tim keller
Tips and Tricks to Help You Sell Your Home NOW !

FIRST PREV ( Page 1 of 119 ) NEXT BUSINESS ARTICLES LAST BUSINESS ARTICLES


Most Recent Articles

Set Up Your Own Proxy Server

SEO services and how website entrepreneurs are using them to market their sites-00-59

Website Design Delhi has a major role to play-00-57

Website Design Delhi has a major role to play-00-55

Essential Questions to Ask Before You Purchase Property-00-54

Website Design Delhi by HK-00-53

Forex Trading- Step 1 Find A Forex Broker-00-52

Residual Income Is A Type Of Income That's Lasting

How To Stay Save With Air Filters

A Simple Guide On Best Air Filter

TRAFFIC

Your Traffic Will Be Garbage Without The R Factor! Say The Authors Of Who Loves Money By:-David P
What's do they mean "your Traffic will be garbage I hear you say What is this "R factor you ask

Is Your Internet Marketing Strategy Delivering Website Traffic By:-Moe Tamani
All Internet marketing strategies have just one aim: to maximize the website traffic and bring in revenue. At the end of the day, you create a website so that people can visit it and you can get the desired result.

FIRST PREV ( Page 1 of 1 ) NEXT LAST


Most Recent Articles

Set Up Your Own Proxy Server

SEO services and how website entrepreneurs are using them to market their sites-00-59

Website Design Delhi has a major role to play-00-57

Website Design Delhi has a major role to play-00-55

Essential Questions to Ask Before You Purchase Property-00-54

Website Design Delhi by HK-00-53

Forex Trading- Step 1 Find A Forex Broker-00-52

Residual Income Is A Type Of Income That's Lasting

How To Stay Save With Air Filters

A Simple Guide On Best Air Filter

http://www.internet-marketing-cafe.com/categorydetail.php?Cat=24&level=0&title=Broadband-Internet

Effective Internet Marketing Strategy By:-Paul Rodgers
Do you want to have your own internet business and make internet money. You need to know about how to put together an effective internet marketing strategy. Then you need to know about international internet marketing and how it is important to your business no matter where you live. With a mentor, you can follow a proven system and what other people have done successfully to take the correct actions in your work from your home and don’t have to reinvent the wheel as you work from home on the internet.

Online Business Opportunities Are In Abundance-00-37 By:-Paul Rodgers
Do you want to have your own internet business and make internet money. You need to know about how to put together an effective internet marketing strategy. Then you need to know about international internet marketing and how it is important to your business no matter where you live. With a mentor, you can follow a proven system and what other people have done successfully to take the correct actions in your work from your home and don’t have to reinvent the wheel as you work from home on the internet.

Digital Single Lens Reflex Cameras Today By:-Ed Terran
Single lens reflex cameras are advanced, high end cameras favored by professional photographers and amateur enthusiasts Such photographers gravitate toward SLR cameras because they are faster, take more precise photographs, and are more adaptable

Understanding The naked Side Of DSL By:-Saleh Tousi
Before you start ripping your clothes off, naked DSL isn’t what it sounds like Normally if you want to have DSL service, you need to have a traditional phone line from the same company as well

The Story Behind Fiber ADSL By:-Saleh Tousi
Internet Access in the Past When the Internet was first introduced on the consumer market, the only option available was a dial up connection Then, when companies realized that people wanted to be able to talk on the phone at the same time as they used the Internet, cable companies began offering Internet service through existing cable lines

Can a Tsunami Strike the Atlantic Coast? By:-Gordon Gumpertz
Can a tsunami strike the coast of New Jersey, North Carolina, or Florida The question crossed my mind as I was doing research for my action/adventure novel TSUNAMI, even though the book is set in the Pacific

What is the Difference Between an ADSL Line and a SDSL Line? By:-Derek Rogers
It can be very confusing when you begin to search for the best Internet connectivity and bandwidth needed for your business/home These include DSL, ADSL, and SDSL…they all look very similar but they do have their differences

The Truth About Dsl By:-Garry Neale
DSL (Digital Subscriber Line) is a high speed Internet service that uses existing phone lines to connect to special DSL modems and your computer There are many DSL Internet providers, but because this technology keeps changing, companies have a tendency to come and go quickly

Ordering An SDSL Line By:-Derek Rogers
SDSL (Symmetric Digital Subscriber Line) Broadband provides high speed internet access over ordinary copper telephone wires It is primarily used by small to medium businesses

What Is SDSL Broadband? By:-Derek Rogers
SDSL or Symmetric Digital Subscriber Line is a DSL (Digital Subscriber Line) variant SDSL Broadband provides a high speed internet access service, with matching upstream and downstream data rates ranging from several speeds from 512K to 2MB

How Does SDSL Work? By:-Derek Rogers
SDSL Broadband or Symmetric Digital Subscriber Line is a high speed Internet access service with matching upstream and downstream data transfer rates SDSL Broadband is the ideal choice for very heavy bandwidth use

5 Incredible Benefits Of Owning A Nintendo DS Lite By:-Stacy Hokama
The Nintendo DS Lite is an incredibly powerful and fun handheld game Nintendo has really outdone themselves with this product

The Unseen Physical Hand Of The Internet By:-Dave Text
A wireless router is simply a router with a wireless user interface A wireless router could either be a regular IP router with an 802

The Best Internet Connection For A Top Home Internet Business By:-Paul E.
When it comes to working at your home business one of the most important things you will need is internet access Having a fast and relatively error free Internet connection is imperative for a person to be successful in working at home

What You Need To Know About T1 Service By:-Van Theodorou
It was not that long ago that copper wire was the single element that enabled the majority of business organizations to communicate with the world Growing businesses today require not only more bandwidth than traditional copper-wired phone systems deliver, they also need more control of how these systems are configured for optimal cost-savings

FIRST PREV ( Page 1 of 2 ) NEXT BROADBAND INTERNET ARTICLES LAST BROADBAND INTERNET ARTICLES

Most Recent Articles

Set Up Your Own Proxy Server

SEO services and how website entrepreneurs are using them to market their sites-00-59

Website Design Delhi has a major role to play-00-57

Website Design Delhi has a major role to play-00-55

Essential Questions to Ask Before You Purchase Property-00-54

Website Design Delhi by HK-00-53

Forex Trading- Step 1 Find A Forex Broker-00-52

Residual Income Is A Type Of Income That's Lasting

How To Stay Save With Air Filters

A Simple Guide On Best Air Filter

http://www.internet-marketing-cafe.com/categorydetail.php?Cat=110&level=0&title=Blogging

Online business sensible shops features - QxBid By:-Stoyan Stoyanov
Online business envisage a front every your own , where buyers could go to browse by Means Of your freight. your items could be displayed for a month , or balanced indefinitely.

Blogging for Profit Begins With a Plan-00-2137 By:-Godfrey Philander
Many individuals think to setup a blog for benefit, and this aim is not far beyond the access of an individual with an average intelligence, a willingness to

Blog Marketing Tips For beginner-00-2121 By:-jahat sekali
Blog marketing is not all that heavy if you know what you are making. Still, if this is your very first web log and you are questioning how to find readers to it then you are in the proper place.

How To Make Money From Your Blog-00-2117 By:-jahat sekali
Now, more than 3 million blogs can be seen in the Internet. This number is continuously growth, as the accessibility of various web log software, tools, and some other applications get it easier for only about anyone to update or keep the web log (even those with little or no technical background).

One Way Links: How To Use Them Well-00-2090 By:-jalan baru
One way links are an impetus for internet promoting. Through it you can take relevant traffic for your web site from all targets.

Bussiness Blogging Tips-00-2083 By:-jalan baru
If you want to create and run a blog to hold your business, the adopting business blogging tips will certainly help to make the task much simpler for you.

Getting Sterted With Blogging-00-2078 By:-jalan baru
When you are having started with blogging, it’s crucial to determine along the topic that you wish to publish blogs on. Experts say that you should get your blogs simply if you feel strongly about something or you feel in person related.

6 Factors To Blogging Success-00-2056 By:-jalan baru
Every potential bloggers want to identify the factors that contribute to blogging success. Here are a few questions every bloggers ask.

How To Use Blgging For Profit-00-2051 By:-jalan baru
Creating a blog and pasting it on the internet is just not sufficient, whenever you've to apply blogging for profit. Not just earnings even traffic has to be built.

Build Your Free Blog Traffic-00-2031 By:-jalan baru
Setting up your personal blog is a very easy job, only catching free blog traffic is a fantastic job. Because the success of a blog circles around the content, it's recommended to read the following paragraphs. These will assist you to realize how you are able to bring more visitors to your blog.

Blogger? Make Money on the Web Selling Thoughts By:-Ainsley Howard
Saying that blogs are a dime a dozen is the understatement of the millennium With over 112 million blogs monitored by Technorati, which apparently does not include the over 72 million Chinese blogs and other non English blogs that escaped Technorati radar, blogging is serious business indeed

ResellersPanel Launches a Free PHP Script Installation Website By:-Ross Todoroff
ElefanteInstaller.com will help inexperienced webmasters build a personal blog, a community forum or a photo gallery quickly and easily, but will also assist web hosting resellers in presenting their online offers more successfully.

How to Make More Money Without Quitting Your Job By:-Ainsley Howard
Quitting your job now is not a bright idea no matter how scummy you think your pay is Sure, you deserve a better paying job, so does everybody else; but landing that better paying job is twice more difficult than hunting for that dream job

A Legitimate Home Business Idea for the Couch Potato? By:-Ainsley Howard
These days, quirky jobs are all over the place but these are legit Back in your great grandfather s time, nobody would have been paid to eat in fancy restaurants and travel first class gratis

Niche Blogging: A Fun, User Friendly, And Lucrative Work At Home Program By:-Riley Grant
Perhaps you are like I was not so long ago Maybe you have been toying around with the idea of running your own online business and you have been searching diligently for the perfect work at home program for you