Combined Offers in Internet Marketing
While reading the Independent in noticed a really clever ad. It said “Book a room from £29 and get £25 off Virgin Wines.” Below in brackets it said “No we haven’t been on the Sherry. Book by 24th August.”
This is a combined ad from Virgin Wines and Travelodge and hotel chain, and works really well. If you like one of the products already you get to know the other product as well - if you go for the offer that is. Another thing they get right is to use humour with the Sherry part. Humour makes people like you, and if they like you there’s a better chance they’ll buy from you. Last but not least they use urgency with a deadline (”Book by 24th August”). The really important part is in the small print though, because the voucher you receive is only valid if you spend £64.99 or more. Clever, huh? Or maybe just sneaky, who knows. Another reason of the combined offer is to avoid people from ordering wine in bulk. You also have to pay for the hotel room after all. You task is now think how you can use this strategy in your business. Good luck.
